Harry Redknapp’s wife Sandra has said she is finding his recent boost in fame difficult to deal with, after he won I’m A Celebrity … Get Me Out Of Here! in December.

Harry, 71, has had a long career as a football manager with clubs including Tottenham Hotspur and West Ham, but he has seen a surge in popularity with a new audience since being crowned King of the Jungle in the reality series.

He told ITV’s Good Morning Britain that he is enjoying being the centre of attention when he goes out, and often has fans coming up to him asking for selfies.

He said: “I went shopping, I popped into Marks & Spencer, everyone I see … every lady is coming up to me saying ‘Harry, what you shopping for, a jam roly poly?’ It’s great.”

Asked about her husband’s popularity, Sandra said: “I’ve found it quite hard, being in the limelight more.”

She added: “But I’ve been really proud of him.”

The couple have appeared together in TV interviews a number of times since Harry’s TV victory, and he will embark on a one-man theatre tour later this year.

Sandra, who has been married to Harry for 51 years, said she found it “strange” when he opened up about his feelings for her while in I’m A Celebrity, because “he’s not really open like that, to the public”.

Of his popularity with viewers, she added: “I think, probably being a football manager, you have to sort of keep everything in, and you can’t let people know what type of person you are, you’ve got to be strong.

“But I’ve known what he’s like all the time.”

The couple, who are parents to retired footballer Jamie Redknapp, also revealed that Harry has never cooked for Sandra, despite being in a relationship for 54 years.

Harry said: “I can’t cook. I can do a boiled egg.”