INDEPENDENT craft brewery BrewDog has launched BrewDog Chain Gang – a global social cycling club that brings together the love of great craft beer with the love of cycling.
This will see all of BrewDog’s UK and international bars become cycling clubhouses, or hubs, where bike and beer fans can meet for group rides, before peddling their way back for a post-ride Punk IPA.
BrewDog's bar on Baker Street will be the Stirling Clubhouse.
According to BrewDog cofounder James Watt, there has always been a natural crossover between craft beer fans and cycling fans.
He said both are driven by a passion for exploration, discovering the road less travelled and are powered by hugely passionate communities.
He added: “Our fans who are avid cyclists have been using BrewDog bars as unofficial clubhouses for years.
“With BrewDog Chain Gang, we wanted to turn it up a gear by helping our community unite their two passions of beer and bikes."
"Through our global network of 50 bars, we can create awesome cycling hubs spanning Southampton to Stockholm, and Brighton to Barcelona giving people the opportunity to meet new people, see new places and try new beers.
“Before hitting the road, our BrewDog Chain Gangs can kick off the day or with Nanny State for a hop injection without alcohol, before toasting the end of their ride with a round of Punk IPA."
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