DUNBLANE has been unveiled as the latest famous place to feature in the nationwide ‘Window to Scotland’ campaign launched by leading home improvements firm, CR Smith, together with Edinburgh Trams.

For the next two years, the long-established Scottish firm is wrapping Edinburgh’s Trams in highly visual artwork that pairs dramatic and surprising Scottish imagery not only to reflect the geographical spread of CR Smith’s customer base, but also to celebrate Scotland’s soul and personality.

Dunblane appears in the latest designs on the tram tracks represented by a tennis player striking a golf ball back to a golfer on the Old Course, with the caption ‘from Dunblane to St Andrews’.

CR Smith wanted a campaign that would bring a smile to people’s faces, puzzle others and resonate with the whole of Scotland – and it believes that including Dunblane is important to show Scotland’s rich sporting character.

In addition to the trams, the vivid images will appear on CR Smith’s fleet of 50 new Mercedes vans and in a planned television campaign later this year.

Gerard Eadie CBE, Executive Chairman of CR Smith said: “We are delighted to feature Dunblane in our campaign. Its connection with tennis is something to be very proud of. And if it helps to make more people aware of our sporting prowess even better.”

He continued: “Over the past few years we have invested in our state of the art manufacturing plant, making and developing our products in Scotland for Scotland, and we have been investing in our people, through ongoing training and our own apprenticeship programme. This campaign, which embraces the whole of Scotland, is a natural next step for our ongoing strategy for growth.

“So far, our images take in Troon, Edinburgh, Dunblane, St Andrews, Lossiemouth and Glasgow and the plan is to continue to develop the campaign with new images from around Scotland.”

Over 5.6M people travel on the tram network each year, and the vivid advertising is expected to be seen on multiple occasions by around 1.3M Edinburgh residents and annual Scottish visitors.